This course will introduce delegates to the different processes involved with digital marketing using social media to attract and keep customers.
Marketing: Social Media for small businesses
How to develop an online marketing plan
How to create and use social media business profiles (including Facebook and Twitter)
Exploring the impact of Google on online marketing
Examining other e-marketing methods such as email marketing and traditional blogging
Considering cyber security precautions and online reputation management
No formal entry requirements
The College takes all reasonable steps to provide the educational services and courses as described above. Details are correct at the time of editing but may be subject to change without prior notice. Courses will not run if student numbers are insufficient. The College has the right to refuse individuals entry to courses in certain circumstances. Prospective students may be advised of more suitable alternatives, if appropriate. The entry requirements stated are those that are normally required to undertake the programme of study.