News & Events
A digital future?
- Posted by: pembscollegesuperadmin
The first phase of an exciting and innovative project which could see the launch of an integrated digital tourism service for Tenby is now due to present its findings.
The Tenby Smart Town project, a joint project led by Pembrokeshire College in conjunction with the Tenby Chamber of Trade and Tourism, Pembrokeshire Coast National Park and digital technology application consultants MJR Solutions, has spent the last six months working alongside local businesses, local people and tourists to the area, to look at how technology could be embraced to further enhance the Tenby experience.
A popular place to live, visit and work, Tenby has lots to offer both locals and tourists. Through harnessing the power of technology, making Tenby digital would improve local business promotion, allow for greater access to local and visitor information and improve connectivity for all smartphone and tablet device users.
MJR Solutions, Managing Director, Melinda Russell commented: “The Tenby Smart Town project team have reported that the idea of a free wi-fi service across the town was warmly welcomed by local residents and visitors alike. The combination of the free wi-fi and the Tenby app proved an even more popular idea allowing access to town guides and instant updates of events or activities taking place in the town such as the Fireman's Carnival, Boxing Day swim, Arts Festival, Blues Festival and Ironman Wales.
“The app could also be used to help promote and support other local events such as Tenby in Bloom whilst the interactive map proposed for the app could be used to show the location of the featured gardens and displays and even provide details of the plants used.
“The team also reported the huge interest again from local residents and visitors alike in finding new ways of exploring the fascinating history of the town. Interest ranged from ancient maritime history through to how the shops in Tenby have changed over the years.”
Financial commitment to the project is currently being sought from the project partners but more will be needed if the full potential of the project is to be realised. The Tenby Smart Town project has identified the key building blocks as: a Tenby-wide free Wi-Fi service; training for local businesses in use of the technology; a new Tenby website, allowing non mobile device users to access content from a computer; a free to download Tenby mobile app; and a database to underpin the website and app than can be updated by local businesses and organisations in real time.
As part of the initial phase, MJR Solutions held visualisation events to gather local and visitor views on the proposed project. Both locals and visitors were quick to see the benefits the project could bring to the area commenting: “We have so much history to share! Surely tourists would like to know, I know I would”, local resident. “We need to work together to show that Tenby has 21st century attitudes and values”, local business owner, and “We‘re from the US and can’t use the 3G because of roaming charges. So we need Wi-Fi and there’s no Wi-Fi here! In the States it’s everywhere. We have iPhones and iPads and would love to be able to use them to visit e.g. the Blues Festival website. We couldn’t and so missed a performance”, tourist to the area.
It is hoped that if the project secures the required funding the website and app could easily be replicated for use by other towns and communities across Pembrokeshire and beyond.
To find out more about the Tenby DKE project go to: tenbysmarttown.co.uk