For many young people a career in food and drink is just too smelly or too sticky! Many fail to recognise that the sector has a multitude of highly skilled and interesting career pathways that offer job satisfaction, rapid progression and great salaries!
To demonstrate this Pembrokeshire College, in partnership The Food Centre Wales and Pembrokeshire based Lochmyler Dairy Ice Cream, created an intensive four-day initiative to bring various food production careers to the forefront.
This is year two of the initiative bringing Ysgol Bro Gwaun and Ysgol Penrhyn Dewi head-to-head for a ‘Battle of the Schools’ round. Twenty, Year 8 pupils were set a challenging new product development brief to create a dairy ice cream, with the overall winner’s flavour being sold at this year’s County Show under the Lochmyler brand.
Food Technologist Rhian Jones from Food Centre Wales, rigorously put the teams’ taste buds to the test with a sensory analysis and stretched their mathematical skills to upscale their product in the kitchen. The group also developed their brand name and image, whilst ensuring their labelling met with current EU legislation.
Dr Ruth Fairchild and Dr Anita Setarehnejad from Cardiff Metropolitan University gave a masterclass in nutrition and were impressed with the pupils’ professionalism and creativity, in particular team ‘Waves’ who had created branding which they said was “innovative” and “rarely seen in the market at present!”
The challenge was also supported by professionals from Puffin Produce, Capstone Organic and Princes Gate, giving up their time to answer questions about working in the industry in their various roles.
Teams were judged on; Best Branding, Best Flavour and Best Team Work. After a gruelling four-day activity, Team ‘Cows go Moo’ swept the board to take the coveted ‘Ice Cream Challenge Award 2019’ back to Ysgol Bro Gwaun.