Pembrokeshire College’s Creative Media students have developed innovative advertising campaigns to promote the best that Pembrokeshire has to offer.
As part of their studies, they were tasked to investigate the current trends in advertising in the digital age and come up with ideas to attract visitors through social media channels.
Denys Bassett-Jones, the course leader was so impressed with the ideas developed by Lauren Roberts, Brandon Carrasco and Robyn Clift that he asked them to present their work to Dennis O’Connor from Tourism Pembrokeshire.
Brandon produced a film exploring some of the less well known areas of the county, whilst Robyn’s film encourages young people to step away from social media and explore the beaches. Lauren’s campaign is aimed at users of Facebook, Instagram and Snapchat and uses an innovative hashtag to capture attention and enable people to find out fun and interesting facts about Pembrokeshire.
Following the presentation Dennis commented “We’re delighted to support the work of these young Pembrokeshire College Creative Media students and are impressed with the way they’ve developed their ideas around the theme of tourism. Their work reaches out to younger generation visitors which is an important demographic and they’ve grasped the opportunity to enthusiastically and passionately portray their view of what tourism offers visitors to the county”.
Denys added that: “When I originally devised this assignment I had anticipated it would just be an in-house exercise as part of their media course, but I was so blown away by what the students produced I just had to ask Dennis in to see if it could become a live brief project. Giving my students the opportunity to work with real life clients is something I feel very passionate about, and runs through everything we do in the Creative Arts at Pembrokeshire College”.