Creative Media students from Pembrokeshire College got a taste of the world of advertising and branding when they attended a taster day at the University Wales Trinity Saint David (UWTSD) Swansea College of Art last week.
Hosted by Swansea’s BA Advertising and Brand Design team, the group took part in a workshop to create an advertising campaign to tackle the growing issue of knife crime.
Programme Director for the BA (Hons) in Advertising and Brand Design, Martin Bush, led the workshop and commented: “What a brilliant day. It was great to work with such focused students who all had creative ideas on how to tackle knife crime. The students were a credit to Pembrokeshire College.”
This workshop has become an integral part of the College’s Creative Media course and allows students to get a real sense of what it would be like to work in the branding and advertising industry in the future. Each year the workshop allows them to explore a topical social issue and come up with an advertising campaign that would be gripping and impactful with guidance from professionals who have many years’ experience of working in this exciting field.
Pembrokeshire College Creative Media Lecturer, Denys Bassett-Jones, accompanied the learners and added: “I was delighted to be able to take my learners to attend this worthwhile workshop. Once again, they came up with some innovative solutions in response to a pertinent social issue, and they have been able to transfer some of their ideas to current creative projects at College”.