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With a dream of seeing a plastic-free coastline, A-level student Sadie Pearce, has launched My Coast, a handmade jewellery business which donates 10% of every sale to Surfers Against Sewage.

Launching her business after completing her GCSEs, Sadie accessed support from Big Ideas Wales and online tutorials to design and make a selection of plastic-free silver jewellery inspired by the coast which she sells online via her website and Facebook.

Sadie said: “Living by the coast I have seen first-hand the devastating problems facing our oceans with a growing issue around plastic pollution. Every day approximately eight million pieces of plastic finds its way into our oceans, which paints a picture of how massive and detrimental the problem really is.

“I wanted to do something to help, and during the summer holidays I had a lot of free time which made it a great opportunity for me to start a business. The jewellery design allows me to be creative while raising money and awareness for charity.”

Hoping to progress to Swansea University to study Media and Business Sadie added: “I want to go to University to help develop my skills and understanding of the industry. The goal is to run my business while at university, and once I get a degree I would love to open a shop selling my jewellery and continue to support and raise money for Surfers Against Sewage.”

Enterprise co-ordinator at the College, David Gleed put Sadie in touch with Big Ideas Wales and commented: “Sadie has a clear goal and the determination to make a success of her entrepreneurial journey. Her commitment to supporting a charity through these endeavours is to be highly commended.”