Pembrokeshire College, Merlins Bridge, Haverfordwest, Pembrokeshire, SA61 1SZ


Unlocking Creativity and Entrepreneurial Spirit with Destination Design Thinking

Apple Original Film Clip from the Napoleon Movie with a ship of the water and in the foreground beige buildings

Pembrokeshire College is proud to announce the success of its innovative Destination Design Thinking Programme, launched as a pilot last September. This ground-breaking initiative targets Level 3 Creative Media learners, offering them a unique opportunity to engage in design thinking while developing critical employability skills.

The Destination Design Thinking Programme runs alongside learners’ main qualifications, aiming to cultivate a 21st-century mindset that blends creativity, idea generation, and entrepreneurial concepts. By integrating these elements, the programme prepares learners for various career paths, whether they aspire to start their own business or pursue other ventures.

Throughout the programme, participants have benefited from direct engagement with top entrepreneurs and industry leaders from across the UK. Notable guests have included professionals from Afanti Media, Spotify, and most recently, Blue Bolt, a renowned visual effects studio. Blue Bolt’s
co-founder, Lucy Ainsworth Taylor, along with her colleague Nik Birmingham, served as inspiring role models for the learners.

Drawing from their experiences, they shared valuable insights into creativity, innovation, and business acumen. Lucy Ainsworth Taylor emphasised the importance of tenacity and perseverance in the industry, encouraging learners to build knowledge and experience before pursuing their entrepreneurial endeavours.

In addition to mentorship opportunities, participants have gained valuable work experience, including involvement in an international extreme sports magazine and as runners on Katherine Jenkins’ Christmas Special, thanks to Emyr Afan from Afanti.

Creative Media Production learner Dylan shared his thoughts on the programme so far,

“Working on the Christmas special as a runner was exciting. I did have imposter syndrome and it was crazy to be given the opportunity. In turn I feel more motivated, and it has opened my mind to more career opportunities and career directions.”

By engaging with such industry leaders and their stories, participants in the Destination Design Thinking Programme are not only developing their creative skills but also learning how to transform their ideas into successful ventures.

“With Wales’s booming screen industry, it’s fitting that Pembrokeshire College has designed a programme to equip learners with the mindset and tools necessary to nurture a new generation of creative, social entrepreneurs and intrapreneurs,”

Hayley, Pembrokeshire College.

For more information about the Destination Design Thinking Programme at Pembrokeshire College, please visit

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