Pembrokeshire College students have once again demonstrated exceptional creativity and awareness in the annual Road Safety Competition, a collaborative initiative with Pembrokeshire County Council aimed at promoting safer driving habits among young people.
The competition invites students to produce a compelling 45-second film or animation highlighting one of the ‘Fatal 5’ causes of road traffic collisions. Selected entries are featured across the Council’s social media platforms to raise awareness and help reduce injuries and fatalities on local roads.
This year’s winning entry was created by Aliyah, whose powerful video, “Peer Pressure Doesn’t Need a Voice,” explored the impact of peer pressure on driver behaviour. Her standout work earned her the top prize of a £100 cheque.
The competition’s two runners-up, Noah and Lily, also impressed judges with their creative interpretations of the theme. Noah was recognised for his video “Don’t Treat the Road Like a Toy,” while Lily’s entry, “Don’t Give in to Peer Pressure,” also earned runner-up.
Denys, a lecturer at Pembrokeshire College, praised the students’ efforts, saying:
“I am absolutely delighted with the results of this competition and the standard of work produced. The issue of peer pressure is something that is a big factor in young people’s lives and something that needs highlighting to all new drivers and their passengers. Live projects such as these are an important part of creative education at Pembrokeshire College and the Creative Media Production students responded well to this challenging brief.”
Sally Jones, Road Safety Officer, also commended the participants, adding:
“At Road Safety, we were very impressed with this year’s cohort of Creative Media students and their ability to produce such interesting and dynamic social media videos for us to view. They rose to the brief of producing a 40-second video for social media based on the Fatal 5 or Peer Pressure. It is always a pleasure to work with Pembrokeshire College, and we are very proud to support the students in their work and to highlight Road Safety issues with the young people of our County.”
The continued success of the competition highlights the importance of engaging young people in meaningful conversations about road safety, while providing students with valuable real-world creative experience.
