News & Events
- Posted by: pembscollegesuperadmin
Written by Students for Students. Trying to get a student magazine off the ground is quite a difficult feat. It takes a great deal of hard work and time to produce a magazine that looks good, that’s interesting and relevant to a highly critical 16-18 year-old audience.
The marketing department decided to tackle the student magazine challenge head-on. The team has a wealth of marketing knowledge, coupled with experience of working on top-selling newsstand magazines and newspapers. Surely with all of this in the pot we can pull something together? But it wasn’t the staff made it a worthy success – that was down to the commitment and talent of the student team who put the ‘cool ’ into the college’s communication and its community.
In order for this magazine to work and not wither and die after one issue, we presented the project as a ‘real-life’ working experience, which included getting paid for their efforts. This was not to be the only incentive, using the knowledge and experience of working on the mag would help them with their university applications and interviews, or getting a job in the real world.
A strategy for the magazine was developed. We took some time writing job descriptions for journalists, a photographer and graphic designer. We were inundated with talented students wanting to work on the project. The interviewing process helped us to recruit the right type of student. Having writing skills were definitely ‘ a ‘must have’, however, there were many other skills that they needed to bring to the party – working as a team, working on your own, time-keeping, meeting deadlines and showing tenacity. Demonstrating all of this meant they were well on their way to doing a great job!
Our student team – Graphic Designer Dominic Wint, editorial – Rhys Jones, Dan Muller, Graeme lake, Lily Evans, Gazz Evans and the photographer Abby Ford.
Twice a month we met the team for an editorial meeting. A ‘flatplan’ magazine terminology was produced, laying down editorial and advertising pages. Initially, the team was a little shy, but with some light hearted banter they soon loosened up, brainstorming ideas and eventually finalising the editorial content. Once the planning was over and name agreed – VOICE, it was down to them to get the stories, photos and the all important look of the magazine. Beyond getting the right editorial into the magazine, I was faced with the personal challenge of bringing in some revenue to pay the students. Local businesses were approached, with the opportunity to advertise for only £100 +VAT. How could they refuse? …They didn’t.
Six pages of ads were booked – with the majority of them offering a price promotion for the students. Many companies recognise that reaching this target audience can be difficult, as a large proportion of them do not tune into a radio station or read a local newspaper. Beyond the social media frontier there are not many vehicles that business can use on a local level. This is why VOICE is a unique tool for local advertisers to ‘highjack’.
Today…VOICE is going down a storm, phew! View our first edition online, click here
Next…issue number two.